Eden Prairie Center Names Blogger 'Fearless Fashionista'

Lindsey Herzog has been selected as the voice of a new fashion and lifestyle blog for five local retail centers owned and managed by General Growth Properties: Apache Mall, Ridgedale Center, Crossroads Center, Eden Prairie Center and River Hills Mall.

"Fearless Fashionista" is a fashion and lifestyle blog launching this summer at 52 GGP shopping centers in 18 metropolitan areas nationwide. Herzog, known for her quintessential eye for fashion and her notable blog, Ruby Girl, brings an abundance of stylish experience to the table, according to the management group.

Fearless Fashionista is specifically designed to tap into the insights of local fashionistas like Herzog who understand the area’s unique fashion sensibility and regional style to offer pertinent and relevant fashion tips and advice.

Fearless Fashionista will provide customers with insider access to beauty, fashion and dining events, exclusive sneak peeks and more. Check out Herzog’s bi-weekly trends and chic insights here.